In the wake of Russia’s ongoing invasion of Ukraine, some brands are stopping operations or sales in Russia, and many fashion brands – from luxury labels to fast fashion retailers – are also taking humanitarian measures and efforts to provide aid to Ukraine. Announcing
LVMH donated € 5 million ($ 5.56 million) to the International Committee of the Red Cross (ICRC), and launched a nationwide fundraising campaign for the committee.
On its social channels, Balenciaga pledged support for Ukraine, as well as announcing a donation to the World Food Program (WFP). The parent company Kering also offered support for Ukraine on its social channels, and promised to donate to the United Nations High Commissioner for Refugees (UNHCR). As part of its ongoing Chime for Change campaign, Gucci also donated $ 500,000 to UNCHR.
The OTB Foundation – a foundation affiliated with the parent company of Diesel, Maison Margiela and Jil Sander – announced the formation of a team with UNHCR. Italian luxury brand Valentino has also announced that it will donate € 500,000 ($ 554,705) to UNHCR in partnership with Camera Nazionale della Moda Italiana.
The foundation, which owns brands such as the Tapestry Foundation, Stuart Whitzman and Koch, also donated $ 100,000 to UNHCR, matching donations from its North American employees. Kate Spade New York, one of Tapestry’s brands, donated an additional ,000 25,000 to the International Rescue Committee, one of the brand’s longtime partners.
Fast fashion retailer ASOS said it would donate to the Disaster Emergency Committee – Ukraine’s humanitarian appeal, and was looking for ways to donate clothing to those affected by the conflict.
Burberry has also made a financial donation to the British Red Cross Ukraine Crisis Appeal, and is collecting employee donations for any charitable organization that supports humanitarian work in Ukraine.